The company’s owners Andreas and Ralf are highly knowledgeable about where the world’s finest organic teas are grown. Even more special is that they personally know the tea farmers. Andreas and Ralf don't just sit at their desks when purchasing teas. They travel around the world to meet the farmers, many who are meanwhile their friends, such as Aman living close to the Himalayas, Hayoto from Japan or Bogani based in South Africa. That's how they got the idea to name these teas after the farmers, using their first names even. Packaging illustrations also give the consumer a visual of the region where the teas are picked.