Hyundai Pavilion 2018 Pyeongchang Winter Olympics
Brand experience spaceHyundai Motor Company
The darkest building on earth, the Hyundai Pavilion at the 2018 Pyeongchang Winter Olympic Games brings the brand vision of future mobility to a physical space to convey the story of its fuel cell technology through three unique experiences; Universe, Water, and Hydrogen. Hyundai is the world’s first automobile manufacturer to have pioneered fuel cell electric vehicles. The challenge is how to communicate to the global audience about the technology, translating something highly technical and scientific into something less unfamiliar and simple. Hyundai moved the universe to Pyeongchang for everyone to experience the future of a hydrogen society.