Mohren Pfiff
Mohren Pfiff
Mohren Pfiff
Mohren Pfiff
2009

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Mohren Pfiff

Campaign “Starting whistle to the Euro 2008”

The “Mohrenbräu” brand was used in Austria for the European Soccer Championship 2008 and the “Mohren Pfiff” more strongly anchored in the “16+” target group. The product supplied the idea: “Mohren Pfiff” bottles used as instruments to whistle songs. The link to the championship was established with bottle-whistling of the fans’ anthem. The web video portal invited viewers to whistle themselves or to judge the beery-musical works. The result: 22,465 film call-ups, 700,000 sent-in crown corks, market share gain and a successful world record attempt. The Communication: print, cinema, radio, web, product- / POS materials, crown cork prize contest.

Client / Manufacturer

Mohrenbrauerei August Huber

Dornbirn, AT
Designer
die3 Agentur für Werbung und

die3 Agentur für Werbung und

Kommunikation GmbHDornbirn, AT

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