Seoul Housing Lab
Co-working space brandingARCHETYPE COMPANY (B.A.T)
Seoul Housing Lab is co-working space that functions as a platform for flexible housing, catering to individuals and groups looking for a space to communicate, cooperate, and archive data. The company defines the co-working space as a flexible concept, which changes depending on its current visitors and their shared topics of interest. The Seoul Housing Lab's visual brand identity is built around a flexible line whose many shapes are a nod to various residential floor plan typologies.