Waxing Mooncake
Waxing Mooncake
Waxing Mooncake
Waxing Mooncake
Waxing Mooncake
Waxing Mooncake
Waxing Mooncake
Waxing Mooncake
Waxing Mooncake
Waxing Mooncake
Waxing Mooncake
Waxing Mooncake
Waxing Mooncake
Waxing Mooncake
2022

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Waxing Mooncake

Mooncake packaging

Rice Advertising Co.

The design concept of these Chinese pastry gift boxes showcases the lotus. Each box shows a different stage in the life of the lotus flower: on the first, it is starting to flower; on the second, it is in full bloom; and on the third, it fades and withers. The lotus symbolizes harmony and reunion, which is exactly the meaning of the Mid-Autumn Festival reunion. The pastry box inside is square and can be folded into the shape of a flower to catch crumbs while eating or to keep the mooncakes sealed for later consumption.

Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia, North America
Target Groups
Consumer / User

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