ZUI 9
ZUI 9
ZUI 9
ZUI 9
2020

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ZUI 9

Alcoholic beverage packaging

Shenzhen Excel Brand Design ConsuItant CO. , Ltd.

This design draws inspiration from the shape of a medicine capsule, essentially a packaging update to the old tradition of rice wine in China. This modern style has a strong visual impact that helps the brand stand out. The capsule was chosen as a reference to rice wine's traditional use a medicine in China. The glass bottle is spray-painted on the bottom in pleasant pastel colors while the top part reveals the opaque color of the various rice wines.

Date of Launch
2018
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User

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