Xixia Osmanthus Wine
Wine packaging
Xixia Osmanthus Wine, a series of osmanthus wines, targets a new generation of consumers. The redesign of the festive packaging invites young consumers to drink this wine or gift it to celebrate the Mid-Autumn Festival. Compared to other products, it does not limit its focus to taste and ingredients; instead, the emphasis is on creating a mood and fostering the delicate emotional expression of feelings. It uses a new language, a series of illustrated stories, to convey the emotions inspired by the Mid-Autumn Festival in Chinese culture, such as the coexistence of subtle sadness and quiet comfort, to people from different cultural backgrounds.
Client / Manufacturer
Design
Shenzhen Oracle Creative Design Co., Ltd.
Shenzhen, CNShenzhen Oracle Creative Design Co., Ltd.
Shenzhen, CNDate of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User