Cambuci S/A Penalty

  THE BRAND OF FOOTBALL BRAZILIAN The Penalty mark is considered the best in the production balls for various sports and is present with great weight for over 30 years in the domestic market. Needed, however, abandon the influence of international giants, with visions of the world often distant and express our consistently differentials, singularities, authority Brazilianness and the Penalty.  It then started a process of more than two years of research and deepening in the universe football in particular, to draw the new brand positioning, subversion Alegre, resulting in a complete work of Branding Identity, family printing, packaging and showroom. "Brazil is not explained, it feels like."