PureGear Game Cases
Pure Gear, an emerging cell phone accessory brand, challenged to us to create iPhone cases that would stand out in an over-saturated market. Our solutions successfully differentiated the brand, and established it as a contender. Analog puzzles on the backs of iPhones appeal both to a generation that grew up on these games, and to a younger generation that appreciates the retro feel. The flexible plastic casing allows for easy installation, and securely protects the phone. We paid special attention to Sleep/Wake and Volume button coverage, to ensure protection without compromising tactility.
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