Start here: iF Jurors on the award

If you want to know why taking part in an iF DESIGN AWARD can be good for your business, ask the experts. Here some iF Jury members explain why an award can make all the difference.
A snapshot of good design today - and a historical exhibition too. These profiles inspire and show us just how all-encompassing great design can be.
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For this edition, you are encouraged to submit your concept only to the categories of the United Nations Sustainable Development Goals (1-15). Concepts that do not meet these goals thematically will not be accepted and thus not admitted to the jury. 

Since 1990, extreme poverty rates have been cut by 50%. But one in five people in developing regions still in live on less than $1.90 a day.

It is time to rethink how we grow, share and consume our food if we are nourish today's 795 million hungry people.

Sustainable development depends on ensuring healthy lives. More efforts are needed to increase life expectancy.

Basic literacy skills have improved tremendously, yet bolder efforts are needed for achieving universal education goals.

Equality for women and girls is not only a fundamental human right, it will fuel sustainable economies and benefit societies at large.

Due to poor infrastructure, millions of people die from diseases associated with inadequate water supply, sanitation and hygiene.

The goal is universal access to modern energy services, improved efficiency and more renewable sources.

The creation of quality jobs will remain a major challenge for almost all economies well into the future.

Without technology and innovation, industrialization will not happen, and without industrialization, development will not happen.

To reduce inequality, policies should be universal in paying attention to the needs of disadvantaged and marginalized populations.

Cities enable people to advance socially and economically, but some cities face congestion, a shortage of adequate housing and declining infrastructure.

Responsible consumption and production aims at "doing more and better with less", resource and energy efficiency and access to a better quality of life for all.

Climate change is now affecting every country on every continent, disrupting national economies and affecting lives

Careful management of this essential global resource is a key feature of a sustainable future.

Forests cover 30% of the Earth's surface and are key to combating climate change, protecting biodiversity and the homes of the indigenous population.


Video: Service Design with Professor Birgit Mager

Birgit Mager is not only an iF Juror since 1995, she also holds the first European professorship for “Service Design” at the University of Applied Sciences Cologne, Germany. Birgit is also the founder and head of “zefo”, the Center for Research Communication, a member of the research project for “Digital Technologies and Social Work” at the TH Cologne, a founding member and president of the international Service Design Network as well as the editor of “Touchpoint”, an international journal for service design. She lectures and teaches as a speaker and visiting professor at many universities around the world.

In the video interview she talks about the challenges to define Service Design and the challenges designers in this field face. Click on the picture to watch the full video.



In 1976, Dieter Rams gave a speech in New York on his design work for Vitsoe. For Rams, his 10 principles for good design were a method of organizing his own thinking about what makes good design. Since then, they have influenced generations of designers, including Apple's former design guru, pioneer and influencer of today's smartphone design - British designer Jonathan Ive. The iPhone calculator was considered a digital version of Rams' Braun devices.

About the Whitebook
Editors: Christoph Böninger, Fritz Frenkler, Susanne Schmidhuber
Text: Ph.D. René Spitz
Year of publication: 2021
Languages: German / English
No. of pages: 312
Format: 21 x 26 cm
ISBN: 978-3-89986-341-3
Price: €49 (D), $60

Look inside the book HERE
Irmy Wilms-Haverkamp
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