iF DESIGN MARATHON 2022 Day 16: YANG DESIGN

Shanghai, China (26 October 2022)
Digital Existentialism

The essence of design is to create a more reasonable way of living for human beings. The existentialism responds to human alienation and instrumentalization with resistance. In the era of digital civilization, the goal of digitization is to establish a complete simulation of the real physical world in the digital virtual world, and then maximize efficiency through the real-time interaction. The boundaries between people, people and things, and among things are blurring.

The COVID-19 pandemic has accelerated the process of digitalization. Designers should take a critical attitude toward technological and social changes, and think about how the relationship between people and things will change in the digital era from the perspective of design. And what new aesthetic value will be generated by parametric design and digitizing machining technology, which is different from the handicraft and industrial civilization era?

Experience YANG DESIGN's creativity