adidas GMM Locker Room
Trade fair communication
ADIDAS GMM 2005 Retail Locker Room The adidas Global Marketing Meeting brings together 4,500 key accounts, wholesalers and employees from over 100 countries. It presents the new products, innovations and campaigns for the coming year. For the first time, an experience zone was created at the GMM 2005, in which visitors could experience these things intuitively and directly. The central message? GET DRESSED FOR 2006 The idea for the 600 square metres or so of retail experience zone? The locker room. Hundreds of locker doors lined the entrance and corridor walls HOME and GUEST. The locker doors opened to reveal the 14 experience zones: each room was a walk-through campaign, orchestrated via graphics, specially produced films and product presentations. In just six weeks from initial idea to opening, an experience zone was created that became a real hit with visitors at the GMM 2005. Impossible is nothing.
