AEG / Electrolux, IFA 2017

Trade fair booth

What does the world's largest home appliance manufacturer Electrolux and its premium brand AEG stand for? One year after the launch of the new corporate design, Dart focuses on the company's sustainable way of thinking and acting. Not stoves and washing machines, but the conscious handling of food and clothing is staged with the active involvement of the visitors. Now intensified, the brand world is getting darker with warm colors and dramatic lighting that draws the attention to the deliberately reduced number of exhibits. Embedded in realistic, activating scenes, visitors are encouraged to interact with the brand’s heroes.

Client / Manufacturer

Electrolux Appliances AB Business Sector EMA-EMEA

Stockholm, SE

Design

D’art Design Gruppe GmbH

Neuss, DE