BAUM
Skincare packaging
This packaging design uses recycled wood offcuts from the furniture manufacturing process, obtained through a collaboration with a manufacturer of wood furniture in Japan. Fine quality oak wood is collected and reconfigured to give it a new mission as cosmetics packaging. The result is a design that showcases the wood's unique variations and depths of grain and color. This packaging design uses a refill concept in an effort to reduce environmental impact. The bottles are made of either bio-based PET or recycled glass. The brand is also active in forest conservation activities, which involves planting and growing oak trees, the same wood used in this “BAUM Forest” packaging line. The first planting is scheduled to take place in 2021.
Date of Launch
2020
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User