Beauty Key by Shiseido

Membership Program

Beauty Key by Shiseido leverages the knowledge and technology cultivated over 150 years of supporting customers' beauty, providing each customer experiences with a deeper understanding and fostering self-confidence day by day. Beauty activities - from analysis to purchase history, support to rewards provides a consistent customer experience across all channels and brands. The service integrated existing memberships from 3,500+ stores and 30+ brands, under a single ID and app enabling personalized experiences for each customer. The digitalization of paper ledgers in stores also revolutionized the employee experience.

Client / Manufacturer

Shiseido Japan Co., Ltd

Tokyo, JP

Design

Accenture Japan Ltd

Tokyo, JPRebekka Bush, Taehan Yoo, Qianqian Meng, Minatsu Honma, Asako Osedo, Ayaka Sano, Ayumi Sasaki, Mai Kamijima, Marie Funabashi, Maya Sugita, Hikari Ito

Shiseido Interactive Beauty Company, Ltd

Tokyo, JPYasuhiko Sasama, Ippei Ogura, Masataka Kishi, Kai Otsuki

vision track inc.

Tokyo, JPTuna Dunn