Buddy
Portable mood and table lamp collection
In an age of overstimulation, Buddy redefines how light restores presence and mindfulness in daily life. Designed as companions, they feature a tactile analog gesture that reintroduces play into everyday routines and gradient illumination informed by color psychology to help users transition between focus, relaxation, and rest. Soft, anthropomorphic forms inspired by neuro-design act as friendly companions that are visually comforting and reassuring — a gentle hug for your hand. Designed for modern living, Buddy transforms a functional object into a sensory experience that invites users to slow down, recharge, and reconnect with themselves.
Date of Launch
2025
Target Regions
North America
Target Groups
Consumers / Users