can do decoded
Brand Book
CAN DO DECODED - The first brand book printed with the DNA of real game changers. can do is the attitude that turns the German telco provider o2 into the industry's game changer. So can do is much more than a claim – it's the brand's DNA. To proof this, we asked five game changers for their DNA to then mix it with printer ink. On 388 pages, bestselling author Benjamin von Stuckrad-Barre decodes the can do mentality of game changers like Jimmy Wales and Grandmaster Flash, who shares the brand's attitude and values. Each chapter has its own design language: From paper selection, to handcrafted typography, up to unique print finishes.
iF Gold Statement
The aim of this brand book by telecommunications provider O2 is to ‘decode’ the mentality of game-changers like Jimmy Wales and Grandmaster Flash who share the brand’s values. Each chapter features a different design language – from handcrafted typography to unique print finishes. Uniquely, this book literally carries the DNA of 5 major game changers – mixed into the printer ink.
Client / ManufacturerDesign
Telefónica Germany / o2 Deutschland
München, DESERVICEPLAN GERMANY / PLAN.NET GERMANY
München, DEM. Lord, L. Holling, L. Johannsen, P. Matthiensen, P. Bondarenko, D. Steller, M. Seidler, T. Cucu, J. BolzeniusStudio Oeding GmbH
Hamburg, DEK. Oeding, M. Kohrs, K. Vetter, S. Kornfeld, T. BallaschkeSpark Marketing Entertainment
Hamburg, DEK. Heinemann, M. Bauss, P. CaruselliDruckerei Siepmann
Hamburg, DEMark Siepmann, Julia StrauchDate of Launch
2023
Development Time
Confidential
Target Regions
Europe
Target Groups
Trade / Industry