China Airlines Packaging
Packaging
China Airlines
China Airlines new 777-300ER Sky Lounge offers selected tea from Taiwan, aromatic coffee from the West and delicate confectioneries. The items are beautifully presented with stories printed on the packaging so that passengers from around the world can enjoy reading tales from Taiwan, while savoring its flavors. An assortment of traditional Taiwanese snacks, ranging from tea and coffee to instant noodles unified through the esthetic theme of the Song Dynasty. The famous ice-cracking pattern from the Song Dynasty is taken as the main visual esthetics of the packaging designs.
Client / ManufacturerDesign
China Airlines
Taoyuan, TWChina Airlines
Taoyuan, TWDate of Launch
2014
Development Time
13 - 24 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User