CODING MOMs
CODING MOMs
When it comes to poverty, we think of many things. But not of single mothers. According to a current german statistical report, single moms often live at the subsistence level or are at high risk of poverty. That is crazy. We are talking about women who, due to their circumstances, have the highest degree of organization, time management and reliability. Most of them are under the age of 35, and grew up in the digital age. On the other hand, German companies are looking for 81,000 IT specialists. That might fit, if you give mothers the opportunity to learn and work flexibly from home for a good salary. This is what we call: CODING MOMs.
Communicatively generated awareness was not enough to solve the basic problem. Thus, our creative work itself had to become a solution. The communication is a direct result of this. It was close to our hearts to focus people who would otherwise remain below the poverty radar. This is the essence of the "CODING MOM's" concept.
UNIVERSITY