Community House, MASIL
Brand design and identity
Community House Masil is a tenant recruitment base for WESTAY, a private rental housing business. But Masil is also used as a space for member community activities and citizens to meet, even after a person has found a home. In Korean, Masil is an old word for town. The term invokes the notion of people meeting in one house of the village to talk about their concerns, have fun and share food. The Masil Community House's visual identity takes it cue from this story. The designers created various circular motifs that symbolize interaction, representing how people's thoughts and energies bring life to a city.