DABANG

Real estate branding

DABANG is Korea's first real estate mobile platform. The app's former branding identity did not express keywords in the company's brand message, so a new one was developed. This redesign visually improves on structural imperfections in the old branding, also bringing in scalability for future iterations. Using the company's "Better Arrow" graphics motif lends consistency to its communications and collaboration with other companies, services, or brands as well as to internal and external communication and graphic elements. Pairing the icon and brand name can dilute the brand identity's impact. Therefore, the company opted for the Korean word Hangul as a graphic symbol to create a stronger, more coherent impression.