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DABANG
DABANG
DABANG
DABANG
2019

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DABANG

Real estate branding

Station3

DABANG is Korea's first real estate mobile platform. The app's former branding identity did not express keywords in the company's brand message, so a new one was developed. This redesign visually improves on structural imperfections in the old branding, also bringing in scalability for future iterations. Using the company's "Better Arrow" graphics motif lends consistency to its communications and collaboration with other companies, services, or brands as well as to internal and external communication and graphic elements. Pairing the icon and brand name can dilute the brand identity's impact. Therefore, the company opted for the Korean word Hangul as a graphic symbol to create a stronger, more coherent impression.

Client / Manufacturer

Station3

Seoul, KR
Design

Station3

Seoul, KR
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Other target groups: Licensed Real Estate Agent, House Owner, Tenant.

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