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Design for Brazilian: A Journey of Local Resonance
Design for Brazilian: A Journey of Local Resonance
Design for Brazilian: A Journey of Local Resonance
Design for Brazilian: A Journey of Local Resonance
Design for Brazilian: A Journey of Local Resonance
Design for Brazilian: A Journey of Local Resonance
Design for Brazilian: A Journey of Local Resonance
Design for Brazilian: A Journey of Local Resonance
Design for Brazilian: A Journey of Local Resonance
Design for Brazilian: A Journey of Local Resonance
Design for Brazilian: A Journey of Local Resonance
Design for Brazilian: A Journey of Local Resonance
2026

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Design for Brazilian: A Journey of Local Resonance

User Interface, Experience, Localization

DiDi

As one of the largest platforms for mobility, delivery, and financial services in Brazil, 99 explores how global products can grow roots locally. The project redefines localization as cultural resonance—balancing business efficiency with user trust. Inspired by Brazil’s vibrant identity—diverse, passionate, and expressive—it integrates local language, color, rhythm, and emotion into the digital experience. Design becomes a bridge where technology meets culture, allowing global services to find warmth, emotion, and authenticity in Brazil.

Client / Manufacturer
DiDi

DiDi

Beijing, CN
Design
DiDi

DiDi

Beijing, CNTony Shi, Xin Xin, Quan Dai, Tianyang Zhang, Amy Tong, Ziqing Yan, Yue Hou, Jinyu Wang, Yingying Xing, Hao Qin, Shengtao Gan, Wenmin Liu
Date of Launch
2025
Target Regions
South America
Target Groups
Consumers / Users

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