Durch den Nebel (Through the fog)
Living with dementia
1.6 million people in Germany suffer from dementia. Alzheimer Gesellschaft Baden-Württemberg is committed to helping people with dementia and their relatives and contributes to a better understanding of the disease and to coping with everyday life by providing information, advice and raising awareness. How can communication succeed with people living with dementia? Instead of an explainer video with tips and rules, in this touching film an dementia patient expresses her needs herself. As only a better understanding leads to better communication. Reduced, abstract design based stylistic elements of cubism makes the changed perception visib
This touching short film about dementia is more than just another guidebook along the lines of 5 important tips for dealing with dementia. It's a heartfelt appeal to empathy, understanding and love from the point of view of a woman with dementia, who would probably put these words exactly the same way if she still could.
WINNER STATEMENTWe are incredibly delighted because the film is truly one of our most cherished projects. We are convinced it is absolutely necessary to enrich a topic of such relevant social significance with endearing and emotional stories that convey empathy and highlight new perspectives.
Client / Manufacturer