Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

E-Mail
E-Mail
2010

Share:

E-Mail

Transporter Summer Weeks

Daimler AG

The Transporter Summer Weeks financing and leasing specials were tempting but not unique. Therefore it was important to arouse interest in the reader with an unusual and entertaining address. The recipients got an e-mail that looked very unusual. The content: a single sentence. Due to the large font size only a few letters could be seen at once, increasing the reader’s curiosity with every line. The solution at the end of the e-mail put the strange reading experience into a surprising context – and the Transporter Summer Weeks from Mercedes-Benz became the focus of the newly won attention.

RELATED PROJECTS