ENJOY EVERY EDGE
Car ad campaign
The distinctive design of the new BMW THE 4 is both striking and provocative. The model intentionally marks the beginning of a new visual language: angular lines and sharp edges create an overall highly aggressive design that reveals a lot of character. This ad campaign offers a whole new brand concept and visual world to showcase this all-new automobile design.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Specific country/region: Germany
Target Groups
Consumer / User