ENJOY EVERY EDGE
ENJOY EVERY EDGE
ENJOY EVERY EDGE
ENJOY EVERY EDGE
ENJOY EVERY EDGE
ENJOY EVERY EDGE
ENJOY EVERY EDGE
ENJOY EVERY EDGE
ENJOY EVERY EDGE
ENJOY EVERY EDGE
2022

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ENJOY EVERY EDGE

Car ad campaign

BMW Group Design

The distinctive design of the new BMW THE 4 is both striking and provocative. The model intentionally marks the beginning of a new visual language: angular lines and sharp edges create an overall highly aggressive design that reveals a lot of character. This ad campaign offers a whole new brand concept and visual world to showcase this all-new automobile design.

Date of Launch
2020
Development Time
up to 12 months
Target Regions
Specific country/region: Germany
Target Groups
Consumer / User

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