FishAct – Stop overfishing
Corporate design
Fish stocks have decreased by 87% since we began collecting data. If we continue like this, our seas will be empty by 2048. The NGO FishAct is determined to prevent this. They turned their new logo into a campaign. It shows a swarm of 30 fish, one for each year that remains from 2018 to 2048. Each year one fish will disappear – unless there is a measured improvement in marine fish stocks. On a microsite, the logo becomes a living infographic about the world's fish stocks. Visitors can learn about threatened species or the state of individual seas – or donate directly to FishAct.
iF Gold Statement
Rebranding as a call for action: the overall appearance of the Fish Act campaign conveys the seriousness of fish stock depletion in the world's oceans. The visual design is supported by solid visualization on all levels, especially in motion design. This work impressively reflects our responsibility for protecting nature today.
Client / ManufacturerDesign
FishAct e.V.
Bremen, DETypeMates, Runge Thomsen GbR
Hamburg, DEMUTABOR
Hamburg, DEDate of Launch
2019
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry