German Season 2015
Print and web PR materials
The German Season 2015 involved 25 projects in the fields of politics, economy, culture, science, education and sports. With 100,000 visitors in 23 Indonesian cities it was the largest German-Indonesian joint event ever. The design fulfilled four essential needs: overall recognizability, diversity of every single project, trilingualism and inclusion of all partner logos. It had a very German feeling but was also successfully addressed to the Indonesian audience. It is an exciting, fresh and very suitable way to represent Germany. It is a large project with a huge variety of materials and requirements and is always both esthetic and informative.
iF Gold Statement
Instantly recognizable and visually potent, this logo is a sublime combination of precision and sensitivity. The German national colors black/red/gold are used in an unconventional manner. Although the overall effect is very German at first glance, it is transferred into the individual projects with great sensitivity and precision.
Client / ManufacturerDesign
Goethe-Institut Indonesien
Jakarta, IDGroupe Dejour Walter & Walter GbR
Berlin, DEDate of Launch
2015
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, science and politics, "People who are interested in various cultural activities"