Goodbaby® Cold Medicine Packaging
Pediatric medication packaging
China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.In China, most children take cold medicine in the form of granules. The dosage varies with the age of the child, the minimum dosage being a half a bag. It is common knowledge that most young children are very resistant to medication. As an answer to this problem, these cold medicine bags were designed in the shape of cute animal figures, fitted with creases to split bags. This split feature conveniently divides the dosage in half and makes it easy for parents to give their child the right amount. Also, the bag transforms into a cute animal puppet, which parents can playfully use to improve the child's medication experience.
Client / ManufacturerDesign
China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.
Shenzhen, CNFuxi Lab of China Resources Sanjiu
Shenzhen, CNGuangzhou Academy of Fine Arts
Guangzhou, CNDate of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Specific sub-group: Children and Parents