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Gov. 3.0 Design Group
Gov. 3.0 Design Group
Gov. 3.0 Design Group
Gov. 3.0 Design Group
Gov. 3.0 Design Group
Gov. 3.0 Design Group
Gov. 3.0 Design Group
Gov. 3.0 Design Group
2016

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Gov. 3.0 Design Group

Public participation

Ministry of Trade, Industry & Energy

Public policy making process often neglects capturing latent needs of people. Latent needs of citizens are not easily manifested in the traditional and bureaucratic models of opinion gathering. Korean government recently investigated an alternative approach, "Gov. 3.0 Design Group" to reorient the process to be more people-centered. Government officials, citizens, policy experts and service designers collaborate through the group to craft innovative people-centered policies. The group’s work transitions top-down process of policy-making into bottom-up journey of every day citizens.

iF Gold Statement

This is a singularly bold project plays a role in creating new political structures and putting citizens at the center of politics. Through the use of service design, the project aims to develop social innovations for the people of Korea. The service design process was superbly designed and the results are convincing: a 'Government 3.0 Policy design group' was developed in which policymakers, experts and citizens take a participative, co-creative role in improving public services.
Client / Manufacturer

Ministry of Trade, Industry & Energy

Sejong, KR

Ministry of the Interior

Seoul, KR
Design

Korea Institute of Design Promotion

Gyeonggi-do, KR

Ministry of the Interior

Seoul, KR
Date of Launch
2014
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Public Sector / Government

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