Gov. 3.0 Design Group
Public participation
Public policy making process often neglects capturing latent needs of people. Latent needs of citizens are not easily manifested in the traditional and bureaucratic models of opinion gathering. Korean government recently investigated an alternative approach, "Gov. 3.0 Design Group" to reorient the process to be more people-centered. Government officials, citizens, policy experts and service designers collaborate through the group to craft innovative people-centered policies. The group’s work transitions top-down process of policy-making into bottom-up journey of every day citizens.
iF Gold Statement
This is a singularly bold project plays a role in creating new political structures
and putting citizens at the center of politics. Through the use of service design,
the project aims to develop social innovations for the people of Korea. The service
design process was superbly designed and the results are convincing: a 'Government
3.0 Policy design group' was developed in which policymakers, experts and citizens
take a participative, co-creative role in improving public services.
Client / ManufacturerDesign
Ministry of Trade, Industry & Energy
Sejong, KRMinistry of the Interior
Seoul, KRKorea Institute of Design Promotion
Gyeonggi-do, KRMinistry of the Interior
Seoul, KRDate of Launch
2014
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Public Sector / Government