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Visual Identity
Greco DesignAfter 20 years, the rebranding of GRECO, an independent Brazilian design studio, has transformed a previously rigid and formal brand appearance into a variable and vibrant system. Built with Grecotipo, a font family designed for the rebranding, the identity reflects the studio’s design approach rooted in structure, material experimentation, and experiences related to the senses. Emerging from real interactions within the studio, it balances functionality and expression, connecting digital and physical presence while preserving cultural depth. For each of the senses, a new contact point.
Client / Manufacturer
Design

Greco Design
Belo Horizonte, BR
Greco Design
Belo Horizonte, BRTeam Greco, Eduardo Ouvido, Marcela Dantés, Victor SilvaPlau
Rio de Janeiro, BRRodrigo Saiani, Carlos MignotDate of Launch
2025
Target Regions
South America
Target Groups
Consumers / Users, Trade / Industry