Grimm's Quest

Gamification

Grimm’s Quest brings the German Fairytale Route to life in a browser-based, mobile-optimised game. Gamified storytelling takes international travellers to places that inspired the fairytales – no need to download an app. 3D figures guide players though the game along an illustrated map, accompanying them in enchanting mini games and providing travel tips. A platform-specific social-media campaign accompanies Grimm’s Quest. Multilingualism and cross-media touchpoints provide consistent, easy access to the Route. Grimm’s Quest blends innovation and tradition, positioning the Route in the digital sphere as an exciting travel destination.