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GS Caltex Pavilion
GS Caltex Pavilion
GS Caltex Pavilion
GS Caltex Pavilion
GS Caltex Pavilion
GS Caltex Pavilion
GS Caltex Pavilion
GS Caltex Pavilion
GS Caltex Pavilion
GS Caltex Pavilion
GS Caltex Pavilion
GS Caltex Pavilion
2013

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GS Caltex Pavilion

Expo Korea 2012

Peopleworks Promotion Co., Ltd. (PW)

Symbol of energy: at Expo Korea 2012 the company GS Caltex is presented by a dynamic pavilion ensemble, which, at first glance, is reminiscent of an outsized rice field. 18 m high blades sway like grass in the wind. Within this Energy Field, a mirrored pavilion building is located centrally, presenting the Main Show: a 360° film draws the visitors metaphorically into the world of energy. Poetic images in minimalist black and white esthetics illustrate the interdependency between nature and human influence. In line with the Expo’s slogan “Living Ocean and Coast”, the protagonists are a pearl diver and a whale.

Client / Manufacturer

Peopleworks Promotion Co., Ltd. (PW)

Seoul, KR
Design

TAMSCHICK MEDIA+SPACE

Berlin, DE

BLUWI

Hamburg, DE
ATELIER BRÜCKNER GmbH

ATELIER BRÜCKNER GmbH

Stuttgart, DE

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