Herman Miller Hangtags
Herman Miller Hangtags
Herman Miller Hangtags
Herman Miller Hangtags


Herman Miller Hangtags

Product adjustment system

Herman Miller, Inc.

Herman Miller’s brand marketing team requested post-purchase concepts that would present the Herman Miller brand coherently and in alignment with the company’s high expectations for customer service and communication. The product hangtags were redesigned to present an overview of the company and product and were paired with a card celebrating the product’s designer (or design team). Additional consideration was given to how users might access adjustment information through printed hangtags attached to the products, PDFs available for viewing and download from the website, carefully choreographed adjustment videos and boldly-branded cartons.

Date of Launch
Development Time
13 - 24 months
Target Regions
Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User, Trade / Industry