HIDE AND SWEET
Food packaging
During the Japanese occupation of Taiwan, all sugarcane was requisitioned by the occupation forces. In order to circumvent this, Taiwanese farmers made it into a kind of sweet called Bai Tang Cong. This is how this product packaging concept got its name, "Hide and Sweet". However, the technique of making Bai Tang Cong has been dying out, and more and more people don't even know what Bai Tang Cong is. In their research, the designers found that 76% of consumers were attracted by the story of how this product originated. Therefore, they designed a series of packages that show people how Bai Tang Cong is made.
"Hide and Sweet" reflects the Taiwanese historical practice of ‘hiding sugar cane by turning it into Bai Tang Cong’ with a curious, playful, and educative interaction embedded in the design of gift packaging. It successfully revives the memory and awareness of an old technique, recipe, and economic practice. While sugar cane production and processing no longer play a major role in the Taiwanese economy, the principle of protecting a precious resource in a sustainable way is as relevant as ever.
WINNER STATEMENTThanks to our instructor giving us endless help and suggestions. We are delighted to accept this award. We believe that design can change society for the better. We are grateful to IF for giving us the opportunity to introduce Bai Tang Cong to the world.
UNIVERSITY