HP TANGO X
Printer
Printers have traditionally been designed as peripheral devices for PCs, large, dark, and mechanical looking. The Tango X was designed to be a standalone smart device for the millennial home, which is not PC-centric and in which devices tend to be mobile and wirelessly connected. It is managed using the HP Smart app on a phone, tablet or PC and enables users to print from anywhere, even via voice using smart assistants like Alexa, Google Assistant, and Cortana. With its clean form factor, elegant cover, simple-to-use HP Smart app, and contextual lighting, HP Tango X blends seamlessly into the smart home and millennial mobile lifestyle.
Date of Launch
2018
Development Time
13 - 24 months
Target Regions
Europe, North America, Specific country/region: Will be worldwide, but limited release initially, focusing on North America and EMEA.
Target Groups
Consumer / User, Specific sub-group: Primarily millennials, as well as the youngest of Gen X.