Hyundai Heritage : Retrace Collection Book 'PONY'

Book Design

Hyundai Motor Company wanted to track its past and present efforts and show how the focus on humanity could be the basis of the brand’s success and why it is still considered as the core value of brand belief today through the heritage project. We wanted to think about what message it gives to us in today's lives, and find answers about what "we are" and what assets we need to continue to inherit in the future. We conducted an in-depth heritage survey and analysis on the subject of Pony to create a heritage book and deliver the story contained in the book to customers in various ways.

Client / Manufacturer

Hyundai Motor Group (Hyundai Motor Company)

Seoul, KR

Design

Hyundai Motor Company

Seoul, KR(Planning and Design) Sungwon Jee, Young Jang, Sungwoo Suh, Deukgyu Lee, Youngkoung Woo

Hyundai Motor Company

Seoul, KR(Content Creation) Jumi Kim, Namjoong Kim, Yeasol Lee, Kyuhyuk Kwon, Yujeong Lee

AhnGraphics

Seoul, KRMano An, Jiseop Kim