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ICE Portal Relaunch Info-/ Entertainmentportal
ICE Portal Relaunch Info-/ Entertainmentportal
ICE Portal Relaunch Info-/ Entertainmentportal
ICE Portal Relaunch Info-/ Entertainmentportal
2020

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ICE Portal Relaunch Info-/ Entertainmentportal

Traveler entertainment app

Deutsche Bahn, DB Fernverkehr AG

One year ago forwerts and Deutsche Bahn reviewed the ICE Portal created in 2016 through the optic of User Experience. The design team focused on users and their needs with the goal of providing added value and accessibility for all passengers. Usability testing and market research set the pace of iterative research phases, design- and development sprints. The systematic approach led to the creation of a flexible “Atiomic Design,” and a complete makeover of the design language. The result is a highly modular, coherent entertainment portal for ICE passengers with an outstanding UX and UI.

Client / Manufacturer

Deutsche Bahn, DB Fernverkehr AG

Frankfurt am Main, DE
Design
forwerts interactive GmbH

forwerts interactive GmbH

Frankfurt am Main, DE
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Specific country/region: Germany and International Guests at the German Highspeed Train ICE
Target Groups
Consumer / User, Public Sector / Government

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