Jeokdang
Food packaging
Jeokdang (赤糖) means red and sweet and is a brand that specializes in Yang-gaeng (羊羹) or sweet bean jelly, primarily made of red beans. The illustrations are romantic, whimsical logos that express the visual and culinary pleasure of eating red sweet desserts. The graphic patterns used in each package depict various steps in the process of making red bean jellies, such as making bean jam from the beans, blending red beans with agar, heating ingredients, and solidifying the ingredients in the molds.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User