Kidsworld Brand Experience Strategy
Kids OTT Platform
Kidsworld is a South Korean OTT platform service for children that pursues both fun and learning. With its renewed launch as an independent OTT platform from LG Uplus in 2022, we wanted to establish our presence as a leading platform for children. Our goal was to create a differentiated brand identity that went beyond the typical image of cute and friendly kids service. We wanted to build an identity that left a bold and lasting impression and deliver the message that Kidsworld is a joyful place where you grow by learning.
Client / Manufacturer
Design
LG Uplus
Seoul, KRDFY
Seoul, KRYOONDESIGN GROUP
Seoul, KRHE WAS BORN
Seoul, KRDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users