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Largo Arouche
Largo Arouche
Largo Arouche
Largo Arouche
2018

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Largo Arouche

Branding

Triptyque Architecture

Known for hosting a blend of traditional and trendy cultures in downtown São Paulo, Largo do Arouche has been suffering in recent years. The city landmark, originally inspired by Parisian squares, had been abandoned by the municipality, left behind by the local community and occupied by homeless people. This year, a project to redesign Largo do Arouche brought together the municipality, corporate investors, architecture firm Triptyque and Interbrand to give a new life to this landmark. The new identity unveils the true spirit of Largo do Arouche, a place for everybody. From Liberté to LGBT: Arouche is a free place – a human space.

Client / Manufacturer

Triptyque Architecture

Sao Paulo, BR
Design
Interbrand

Interbrand

São Paulo, BR
Date of Launch
2018
Development Time
up to 12 months
Target Regions
South America
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government

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