LG U+ Daily Teum Digital Hyper Forest
Interactive media solution
The Korean mobile operator LG U+ opened an experiential cultural complex, 'Daily Teum' with an area of 1,388 m2 in the Gangnam district of Seoul in September 2020. This seven-story facility is focused on customer experience targeting Generation MZ. This project was launched with the aim of 'creating a special space within daily life.' The complex provides diverse forms of digital content through five large LED displays located on the first, second, and fourth floors. The 'Hyper Forest' which is based on a 'kitsch and futro' concept, provides various types of interaction content for communication with visitors through real-time 3D rendering.
Client / Manufacturer
Design
LG Uplus
Seoul, KRI M FINE inc.
Seoul, KRJamin Koo, Junhee Kim, Seokhyeon Jeong, Kyungju Kim, Jongun Won, Suyoung Kim, Heeyeong Park, Pilsun Yang, Changsu Lee, Hyunjoong Kim, Jinsoo BaeDate of Launch
2020
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users