Locarno Film Festival digital experience
Service model design
The beginning of 2020 made it clear that the 73rd edition of the festival was at risk. Locarno Film Festival was able to turn the challenge imposed by COVID-19 into an opportunity for improvement, evolving not only the digital experience of its touchpoints but also its offering and the methods of interaction with the public. We helped the Festival strengthen its online presence and give it a long-term perspective, redesigning the entire operating model and digital ecosystem. New service models have also been designed to allow the Festival to be enjoyed both physically and digitally.