Loewe bild 7
TV
The Loewe bild 7 will launch a new generation of TVs: as one of the first television with OLED technology it is thinner than a smartphone and has an outstanding image quality thanks to its extreme black level. Because of its frameless, sculptural design with variable colored fabric rear it fits classy in every living ambiance, even freestanding. Only after turning-on the TV, the powerful front speaker appears.
iF Gold Statement
Loewe takes an alternative and fresh approach with this television. It is a consequent continuation of the brand's heritage, with a new and intelligent implementation of materials, such as the fabric covering. The design fits naturally into a home environment, as does the sensitive use of colors and finish.
Date of Launch
2016
Development Time
13 - 24 months
Target Regions
Asia, Europe
Target Groups
Consumer / User