Lucas Zanotto presents PLANK

Furniture advertising video

Italian designer, animator, and director Lucas Zanotto has created a short film for PLANK that uses the company’s furniture as props in a sequence of playful trick shots. Unlike conventional commercials, the film is shot in a studio to focus attention on the furniture’s timeless and iconic forms. Using in-camera animation, Zanotto constructs impossible scenes. The ping-pong ball landing in the cup is a simple thing: the feeling when you try to do something unlikely, and it comes off. When you watch the film, every time the ball goes in the cup, you get that feeling of satisfaction. It took over 2,000 attempts, but that’s what makes it enjoyable.