Mi 10 national style version of packaging design
Smartphone packaging
Xiaomi 10 National Style Edition Gift Set is a response to a new trend of using Chinese cultural icons in packaging. This design features bold, stylized images that relate to Chinese culture, all the more dramatic through the use of the all-black background. The larger gift box houses phone accessories but also more personal items such as a comb and scarf, creating a unique, personal connection with the user.
Date of Launch
2020
Development Time
Other duration
Target Regions
Asia
Target Groups
Other target groups: Media kol