Mi Family
Commercial
These commercials take a literal approach to the campaign motto “Living better with tech: Mi Family is looking out for you”. Devices such as hoovers, smartphones or deep-fat fryers are given a personality. In different, deliberately exaggerated everyday scenarios, they act as friendly family members that make living together better or easier. The films succeed in presenting the products as an essential part of a (family) household and implementing the brand spirit in a way that is also visually striking.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User