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Book
Hyundai Motor CompanyNa Oh Book is an archive that captures the philosophy and identity of Na Oh, a Korean restaurant located within Hyundai Motor Group’s HMGICS in Singapore. Created with Michelin 3-star Chef Corey Lee, Na Oh is more than a restaurant—it’s a cultural platform where tradition meets innovation. The book documents the restaurant’s conception, collaboration with Korean artisans, ingredient sourcing, and the realization of its “Seed-to-Table” philosophy through refined visuals and storytelling.
Client / Manufacturer
Design

Hyundai Motor Company
Seoul, KRHyundai motors company
Seoul, KRahn graphics
Seoul City, KRDate of Launch
2024
Target Regions
Asia
Target Groups
Consumers / Users