NC PLAY NOVEL Campaign

Digital Campaign

NC had planned to unveil <THRONE AND LIBERTY>, a new MMORPG under development at NCSOFT, in advance as a steppingstone to its successful release. However, as the game is yet to be released, the worldview of the game was the only card that could be revealed. The biggest challenge was how to reveal the worldview of <THRONE AND LIBERTY>in the most interesting and attractive way as it was difficult to deliver the complex worldview just as it is. After careful consideration, NC decided to use various formats familiar to the audience including social media, webpage and augmented reality.

Client / Manufacturer

NCSOFT Corporation

Gyeonggi-do, KR

Design

newtype imageworks

Gangnam-gu, Seoul, KR

NCSOFT Corporation

Gyeonggi-do, KRBrand Communication