Nothing Phone (2a) Plus Community Edition
Mobile Phone
Nothing Phone (2a) Plus Community Edition exemplifies a pioneering co-creation initiative, where community members actively shaped the product's design, experience, and marketing. This unique approach dissolves traditional barriers between brand and user, creating a smartphone that reflects collective creativity. With its glow-in-the-dark phosphorescent back and minimalist packaging, this device embodies individuality and sustainability. This edition is a commitment to inclusivity, innovation, and for offering a compelling alternative to mainstream tech products, transforming users into co-creators.
iF Gold Statement
The ‘Nothing design language’ of the first generation of devices from this brand has been taken to the next level with a new model co-created by its community of users (hence the name). This is a bold step that prefigures a likely trend in product design. Just as the internet is now dominated by user-generated content, hardware designers will increasingly look to users for ideas and impulses. The Nothing Phone is ahead of the curve on this trend.
Client / ManufacturerDesign
Nothing Technology Limited
London, GBNothing Technology Limited
London, GBDate of Launch
2024
Development Time
up to 6 Month
Target Regions
Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users