Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

nrw liest
nrw liest
nrw liest
nrw liest
2005

Share:

nrw liest

Brochure

Kick-off brochure for the campaign “nrw liest,” aimed at getting more young people to read. This low-budget production was supposed to launch the basic idea of the campaign. The pictures show kids, deeply lost in their books, at highlight locations in North Rhine-Westphalia. Jenny is an astronaut getting ready for take-off at the Bottrop Tetraeder, Charlotte is dreaming of being a pirate in the Düsseldorf Mediahafen, Christos is reading about being a kicker in the football stadium “Auf Schalke.” From the simple logo to the coarse paper the whole package communicates a no-kitsch simplicity, even the typography originates from the modern communication tools the young audience is most used to … it’s a pixel font used for mobile short message systems.

Client / Manufacturer

Börsenverein des deutschen Buchhandels

Düsseldorf, DE
Design

Nodesign

Essen, DE

RELATED PROJECTS